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Station Profile


Format & Call Letters


107.5 FM (WQPM) in Princeton
95.9 FM (WLKX) in Forest Lake
1300 AM (WQPM) in Princeton

Format Description

The Big Q reaches people throughout Central Minnesota and Western Wisconsin each day! Playing the Oldies, The Big Q is “The Fun Lovin’ Oldies Station!”

The BIG Q plays a mix of the oldies, with Rock & Roll, Power Pop, and R&B songs ranging from the 1950s to the 1970s. We're personality oriented for the lifestyle of adult listeners.

beatles 1The BIG Q is a full service radio station with news, weather, play-by-play high school sports, mornings with Duane “DK” Kanada, mid-days with Travis Hartmann.

The BIG Q plays songs from Superstars like The Beatles, The Temptations, Rolling Stones, Elvis Presley, The Beach Boys, America, James Taylor, Simon & Garfunkel, Jackson 5, The Monkees, Elton John, Chuck Berry, Ray Charles, Three Dog Night, Neil Diamond, Aretha Franklin, Stevie Wonder, Joe Cocker, Bob Seger and more making The BIG Q  one of the most powerful performing formats for advertisers today!

The Big Q is owned and operated by Milestone Radio, LLC.

The BIG Q delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

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The BIG Q has demographic appeal with affluent consumers who have purchasing power!

Gender: The BIG Q targets a male and female audience equally.

Age: The BIG Q targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingThe BIG Q targets affluent listeners with retail purchasing power.

Household Income: The BIG Q targets listeners with high disposible income:

Education: The BIG Q listeners are well educated.

couple 39Occupation Profile: The BIG Q targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: The BIG Q targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities:The BIG Q attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with The BIG Q.

Lifestyle Profile

The BIG Q targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

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Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The BIG Q is designed to reach active consumers with spending power.

The BIG Q Listeners

couple 37- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

The BIG Qlisteners are in their prime earning and spending years. 

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers will make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

COUPLE 53-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

The BIG Q delivers listeners with a high disposable income in their prime spending years.

The BIG Q Coverage Map

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